I just returned from the very enjoyable Fabricare 2012 put on by the California Cleaners Association in Long Beach, California. The weather was traditionally pleasant and the company even better. I always enjoy visiting with my friends and hanging out in the Cleaner & Launderer booth. You might call it a reunion of sorts. I […]
Category: Customers
Do You Track Where Your New Customers Come From? By: Greg Colosi
Most business owners, dry cleaner owners included, don’t have the foggiest idea where their new customers come from. You might be asking, “Why do I need to know this Greg?” You don’t need to know it, but if you do know where they’re coming from, you could get lots more from the same place and […]
The Fine Art Of Customer Retention By: Allan J. Katz
The dry cleaning customer landscape is changing. Usage today is more determined by a customer’s occupation than his grooming preferences. The profile of the ideal dry cleaning consumer may be drifting away from your store’s center of influence and slowly leaving your market. Do you move, start a pick-up service or meet the customer’s needs […]