Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
Category: Customers
What Promotion Do You Have Set Up For This Month & Every Month? By Greg Colosi
Do you know what your promotions from every month are going to be? You should. And I’m gonna help you do that. Listed below are a bunch of items that you could offer as specials or promotions throughout the year. Take a look at all of them and write out all the months. And then […]
How Do You Retain Customers? By: Kenney Slatten
Such an important issue is retention of customers. I must have seen fifty different ways plant owners have done this over my 40 years in this industry. With the advent of computers in recent years, it has become easier to track our customer’s habits. Unfortunately, not everyone utilizes this all so important data to see […]