Educating Customers In Today’s Highly Competitive Marketplace Many dry cleaners think the only way to increase revenue is to attract new customers into their stores. This is true, considering 15% – 20% of the U.S. population moves every year and if you don’t attract new customers on a regular basis you’ll slowly lose market share […]
Category: Dry Cleaning
How To Make 2012 Your Best Year Yet
One of the major concerns I hear from dry cleaners I work with is how to keep prices up despite discounting competitors and how to attract customers who will pay your prices even in a turbulent economy. In order to make 2012 your best year yet, you’ll need to concentrate this year on three major […]
The Road Ahead In 2012
Welcome, cleaning industry, to 2012…and may this be your best year ever! I will have drunk a toast to that on New Years, if my doctors allow. I write this month’s column, my first for 2012 and my 21st year for the Cleaner & Launderer magazine, from a hospital bed in a Veterans’ Hospital in […]