One of the major concerns I hear from dry cleaners I work with is how to keep prices up despite discounting competitors and how to attract customers who will pay your prices even in a turbulent economy. In order to make 2012 your best year yet, you’ll need to concentrate this year on three major […]
Category: Laundry
The Road Ahead In 2012
Welcome, cleaning industry, to 2012…and may this be your best year ever! I will have drunk a toast to that on New Years, if my doctors allow. I write this month’s column, my first for 2012 and my 21st year for the Cleaner & Launderer magazine, from a hospital bed in a Veterans’ Hospital in […]
Personality Marketing by Greg Colosi
It’s January – Are You Ready For 2012? Goal Setting Part II: Mechanics Of Setting Goals Last month we talked about getting your passions into your business. This does two things: It gets you excited, and it lets your customers know you as a person. Plus, knowing you as a person gets them to like […]