Such an important issue is retention of customers. I must have seen fifty different ways plant owners have done this over my 40 years in this industry. With the advent of computers in recent years, it has become easier to track our customer’s habits. Unfortunately, not everyone utilizes this all so important data to see […]
Category: Marketing
How To Motivate Your Employees Without Breaking The Bank, By: Jackie Smith
Recently, the So Cal Cleaners Association sponsored a seminar, “Developing Your Communication Skills.” It was designed for owners and their employees. The attendance was great; one business owner brought six of his employees! The most amazing part was the evaluation forms that were completed at the end of the seminar. All of the employees that […]
Personality Marketing, March 2012: By Greg Colosi
Groupon: Yes or No? Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. But, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First […]