Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
Category: News
Using Conceptual Site Models To Direct Investigations And Cleanups By: Steve Henshaw
In the early 1980’s, when the field of environmental consulting was just starting, the United States Congress was busy developing guidance documents to direct how site investigations and cleanup would be conducted. The science was new and there wasn’t a lot of data to draw from with respect to how chemicals “behaved” in the subsurface. […]
A Dry Cleaning Gem by: Jackie Smith
In the early 1980s, I went to work for Henderson Insurance Agency. They specialized, as they do now, in insuring dry cleaners. At that time, men dominated the dry cleaning industry. All meetings or seminars I attended, I found myself to be one of the few women there. That world changed for me when I […]