Marketing is a mind-set based on your integrity and belief in your service. The way you market yourself causes a certain perception in the mind of the public which causes individuals to react to your message or ignore it. You are your business and no one can represent your values, work ethic and pride like […]
Tag: Katz
Making Customers Feel Special
Educating Customers In Today’s Highly Competitive Marketplace Many dry cleaners think the only way to increase revenue is to attract new customers into their stores. This is true, considering 15% – 20% of the U.S. population moves every year and if you don’t attract new customers on a regular basis you’ll slowly lose market share […]
How To Make 2012 Your Best Year Yet
One of the major concerns I hear from dry cleaners I work with is how to keep prices up despite discounting competitors and how to attract customers who will pay your prices even in a turbulent economy. In order to make 2012 your best year yet, you’ll need to concentrate this year on three major […]