As I am writing this article, I am also developing my marketing calendar for the new year. I am often amazed at the time, money and effort we devote to communicating with current and prospective clients to ensure our place in the marketplace and to facilitate our continued growth. Our marketing plan for this year […]
As I look back on my involvement in the dry cleaning business, I am somewhat taken back by the reluctance of many in our industry to make the effort to market their services. I remember when I started in this profession, I believed that if I just got good enough at providing my clients with […]
The purpose of this writing is to provide you, the reader, with a little background about my journey as a member of the dry cleaning community. I hope my story provides you with some encouragement that you can get through the trials the past months have placed at our industry’s doorstep. It won’t be easy, […]
