As I look back on my involvement in the dry cleaning business, I am somewhat taken back by the reluctance of many in our industry to make the effort to market their services. I remember when I started in this profession, I believed that if I just got good enough at providing my clients with […]
Its all in the list and it’s never been more so. Technology today and the means to deploy it have become extremely advanced. If you are using your point-of-sale only to price garments, write tickets and as an over glorified cash register, you are falling further and further behind every day. Point-of-sale systems for the […]
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
