CAC or Customer Acquisition Cost Numbers, numbers, numbers. Numbers can be boring, dull, confusing, or illuminating, informative and exciting. Much depends on your interest in them, what they mean, but most importantly, how you find them, use them and compare them. Yeah, compare numbers. There are cost groups, or management groups, where people meet in […]
Tag: Darcy Moen
Marketing KPI Key Performance Indicators Series – Part One
Define “A Customer” KPI’s (Key Performance Indicators) are basically numbers. You simply have to know and follow certain numbers because they can be very informative and telling. Key Performance Indicators can act as a dashboard informing you how certain parts of your business is performing. You are likely familiar with some basic KPI’s (Key Performance […]
Reputation Rules
Pardon the pun, but yes, these days, your reputation truly does rule, and Google’s rules regarding your online reputation and review generation has recently changed. There have been some significant changes you may not be aware of, so please read on. With the release of Apple’s privacy update to their operating system, both Facebook and […]