Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
A lot of drycleaners and laundrymen/women are not taking advantage of education in our industry. As I see reported classes across the country I am somewhat surprised by the numbers becoming so few. It distresses me because there is so much education available. To start with, companies like A.L. Wilson Chemical Company does free seminars […]
Houston distributor posts one of its best years despite rebuilding after hurricane disaster Less than a year ago, Pravin Parmar was perched in a National Guard boat navigating the streets he normally drove on his way to work. He was hoping Hurricane Harvey spared his facility. As the Guardsman guided the boat to the front […]
