The Difference Between Push And Pull Marketing, And How Both Apply To Social Selling On Social Media

I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]

New Continental G-Flex Washer Touts High Performance And Value

Continental Girbau Inc. (Continental) recently added the new 70-pound capacity G-Flex Washer to its most advanced line of hard-mount flexible-speed washers. The G-Flex line now includes 40-lb., 55-lb. and 70-lb. capacity models. Superior programmability, including G-force, brings premium program and process flexibility to laundries at an affordable price point, according to Joel Jorgensen, Continental vice […]