Recently, cleaning up in my basement, I came across a couple boxes filled with books. These were books I had bought back in the day. Some were old, old, old books, such as Scientific Advertising published over 100 years ago. Another was ‘The E-Myth’ written over 20 years ago. As I massaged the covers, and […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
A ‘New’ Opportunity In The Same Old Sales Pitch
After 15 months of being two weeks away from reopening or resuming ‘normal’ business conditions, looking back, it’s still hard to believe that entire economies could be completely shut down in a matter of a day or days. I still feel the cold chill run down my back watching the lights go out in business […]
Secret Shopping – How Good Are You Relative To Your Competitors?
Lots of cleaners brag that they offer the best cleaning, the best pressing and the best stain removal – world’s best cleaning if you will. And, it cracks me up. Why? Because it reminds me of that scene from the movie ‘Elf’ where Buddy the Elf is walking around New York City, and he sees […]