Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Recently, cleaning up in my basement, I came across a couple boxes filled with books. These were books I had bought back in the day. Some were old, old, old books, such as Scientific Advertising published over 100 years ago. Another was ‘The E-Myth’ written over 20 years ago. As I massaged the covers, and […]
After 15 months of being two weeks away from reopening or resuming ‘normal’ business conditions, looking back, it’s still hard to believe that entire economies could be completely shut down in a matter of a day or days. I still feel the cold chill run down my back watching the lights go out in business […]
