Never did anyone in their wildest dreams think that the entire GLOBAL dry cleaning industry would be forced to make such dramatic changes: store front counters closed, drycleaners dropped from essential service list, pick-up and delivery as about the only means of serving customers, making of masks (to protect and serve the community, maybe even […]
Quarantined! Forced to self-isolate for fourteen days and watch the world go into mass panic and all I can do is sit and watch. I’m not stuck in my house by choice. Oh no! My wife and I had booked a vacation with friends over a year ago to Las Vegas. We arrived just in […]
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
