I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
I opened my email reading client and downloaded my usual 300 emails that came in over night. After waiting a few moments for my spam filer to filter all the Viagra, hair loss remedy and ‘Nigerian Prince’ messages, I began scanning the subject lines. Immediately one email message jumped out at me: “Congratulations Dalmatian Cleaners, […]
Happy New Year! I hope you are full of optimism during the next 365 days and ready to break some old bad habits as well as make some new good habits. I thought this would make a great New Year’s article! You might want to cut this article out of the magazine or print this […]
