Quarantined! Forced to self-isolate for fourteen days and watch the world go into mass panic and all I can do is sit and watch. I’m not stuck in my house by choice. Oh no! My wife and I had booked a vacation with friends over a year ago to Las Vegas. We arrived just in […]
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
I opened my email reading client and downloaded my usual 300 emails that came in over night. After waiting a few moments for my spam filer to filter all the Viagra, hair loss remedy and ‘Nigerian Prince’ messages, I began scanning the subject lines. Immediately one email message jumped out at me: “Congratulations Dalmatian Cleaners, […]
