Recently I read an article quoting a dry cleaner complaining about other cleaners in his market place charging lower prices. This cleaner claimed lower priced competition was the reasons he could not charge more or raise his prices. I call Bull Crap! Allowing another business to set your prices for you is an extremely dangerous […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Content For Content’s Sake
One of the first things I remember of my childhood was my first day at grade school. My dad had been transferred once again, we moved a fair bit because his job required him to follow advances in technology (My Dad worked for the Federal Government in the computer science department, computers were new, very […]
Drycleaning Disruption
The drycleaning industry is under siege with the spread of casual clothing from just Friday to now every day of the week. I’ve been on a rant for years about the huge reduction of professional dress in the work place and the acceptance of ‘just good enough’ potato chip grease stained t-shirts and pressed by […]