Do you find online reviews of a business as amazing and frustrating as I do? It’s amazing that you can work your butt off for decades busting your hump bending over backwards serving customers every whim, and then one customer will go online and write a terrible review about you that just guts you. It’s […]
I’ve been doing some spring cleaning, going through boxes of stuff in my office that has been accumulating for years. Now, don’t get me wrong, there are some things I strongly advise you to keep, such as binders filled with examples of previous marketing campaigns you have done along with records of how each campaign […]
Pretty much every point-of-sale system tracks and records each customer’s Year To Date dollars spent with you in your dry cleaning shop, and some will go a little further and will include recording all the money a customer has spent with you over the years they have been doing business with you. Both metrics are […]
