CAC or Customer Acquisition Cost Numbers, numbers, numbers. Numbers can be boring, dull, confusing, or illuminating, informative and exciting. Much depends on your interest in them, what they mean, but most importantly, how you find them, use them and compare them. Yeah, compare numbers. There are cost groups, or management groups, where people meet in […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Marketing KPI Key Performance Indicators Series – Part One
Define “A Customer” KPI’s (Key Performance Indicators) are basically numbers. You simply have to know and follow certain numbers because they can be very informative and telling. Key Performance Indicators can act as a dashboard informing you how certain parts of your business is performing. You are likely familiar with some basic KPI’s (Key Performance […]
Reputation Rules
Pardon the pun, but yes, these days, your reputation truly does rule, and Google’s rules regarding your online reputation and review generation has recently changed. There have been some significant changes you may not be aware of, so please read on. With the release of Apple’s privacy update to their operating system, both Facebook and […]



