Happy New Year! And I say that with both optimism and trepidation. Trepidation because if you look at the year, you could read it as Twenty Twenty too and we all know how 2020 sucked. But I’m also extremely optimistic, as I usually am. One of the nice things about a New Year is the […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Your Marketing Is Only As Good As Your Data
Its all in the list and it’s never been more so. Technology today and the means to deploy it have become extremely advanced. If you are using your point-of-sale only to price garments, write tickets and as an over glorified cash register, you are falling further and further behind every day. Point-of-sale systems for the […]
Don’t Be So Difficult
So many businesses today are screaming for more customers. It’s tough to find a customer, let alone BE one. With all the challenges the dry cleaning industry faces today, from supply chain issues, to extremely relaxed dress codes (I swear, most people are working from home naked these days), to competing against other drycleaners just […]



