My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
Author: Ellen Tuchman Rothmann
Ellen Rothmann has 30 years of experience in sales and marketing and utilizes these skills to support and facilitate seminars for Tuchman Advisory Group (TAG). Prior to her role with TAG, she was VP of Operations for Richard Wolffer’s Auctions that specialized in sports and entertainment memorabilia. As an Account Manager for K101 – a San Francisco Bay Area radio station – she worked with small businesses to build unique and profitable advertising and promotional campaigns for her clients. Growing up in the dry cleaning business, Ellen worked in numerous capacities at Tuchman Cleaners. She also held sales positions at Apparelmaster and Tuchman Cleaner’s Home Carpet and Drapery businesses. Rothmann earned her B.A. in Marketing from Indiana University. She lives in San Francisco with her husband John, they have two sons For more information contact Ellen Tuchman Rothmann, President, Tuchman Advisory Group. e-mail: ellenrothmann@yahoo.com
Setting Smart Goals That Are S.M.A.R.T.
The New Year always brings with it the need for New Year’s resolutions and the inspiration to set goals. We establish them in our personal lives and it is equally important to establish them in our businesses. More than 80% of the 300 small-business owners surveyed in a recent Staples National Small Business Survey said […]
Seeking New Employees, A Different Approach
Are you looking for employees who are talented, loyal and detail-oriented? Are you interested in hiring people who would have a positive impact on workplace morale, retention and corporate culture? If so, you should consider the possibility of hiring an individual with Autism Spectrum Disorder (ASD). Corporate America is taking notice of the benefits of […]