When executives talk about a company’s assets, they generally refer to people, property, buildings, equipment, clients, job contracts and intellectual property. I’m sure there are more, but how often do executives think that some of their greatest and most valuable assets are old insurance policies that were purchased 10, 20, even 50 years ago? It’s […]
Category: Business
Buying A New Drycleaning Machine By: Everett Childers
I recall when drycleaning machines, presses, laundry washers, etc. were purchased from who could offer you the most whisky. This was when petroleum machines never wore out or needed replacing. The only other solvent was perc and when new people came into the business or cleaners wanted to get rid of the old line shafts, […]
Why Dry Cleaning Marketers Procrastinate By: Allan J. Katz
Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15 years of experience helping dry cleaners prosper in ways they hadn’t dreamed possible, I’m well aware of the harsh truth in […]