I recall when drycleaning machines, presses, laundry washers, etc. were purchased from who could offer you the most whisky. This was when petroleum machines never wore out or needed replacing. The only other solvent was perc and when new people came into the business or cleaners wanted to get rid of the old line shafts, […]
Category: Business
Why Dry Cleaning Marketers Procrastinate By: Allan J. Katz
Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15 years of experience helping dry cleaners prosper in ways they hadn’t dreamed possible, I’m well aware of the harsh truth in […]
How Do You Retain Customers? By: Kenney Slatten
Such an important issue is retention of customers. I must have seen fifty different ways plant owners have done this over my 40 years in this industry. With the advent of computers in recent years, it has become easier to track our customer’s habits. Unfortunately, not everyone utilizes this all so important data to see […]