The dry cleaning customer landscape is changing. Usage today is more determined by a customer’s occupation than his grooming preferences. The profile of the ideal dry cleaning consumer may be drifting away from your store’s center of influence and slowly leaving your market. Do you move, start a pick-up service or meet the customer’s needs […]
Category: Dry Cleaning
Condensation 101- Don’t lose your cool By: Bruce Grossman
Last month I needed to segue into distillation to provide the foundation for this month’s article on condensation. When we speak of condensation the condensed liquids involved will be water and some type of dry cleaning solvent. Condensing a vapor to a liquid can be accomplished by two methods. 1. Cooling a vapor, 2. Pressurizing […]
Use three step letters to sell your dry cleaning delivery service By: Greg Colosi
Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]