Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
Category: Dry Cleaning
Three Pieces By: Everett Childers
Communications In a more gentle time, people would actually talk to one another, face-to-face, and even have a little respect for others. I saw a sign the other day that urged people to get their faces out of their cell phones and watch where they are going. The same could be true for other electronic […]
Fabricare 2012 is Educational and Historical By: Kenney Slatten
For those around my age, do you remember “be there or be square” clique? Yep, so it is with the grand California show in July, Fabricare 2012. Always considered, along with the SDA show, to be among the best, CFI as it was known at the time, always put on great shows. We still do. […]