Without an ongoing marketing effort that creates a constant stream of qualified customers who buy over and over again, your business might be in jeopardy. Because they’re putting out fires, doing paperwork or running machinery, many dry cleaning owners put marketing on the back burner for several reasons. They claim they don’t have time to […]
Category: Dry Cleaning
Customer Service: By: Everett Childers
In Juneau, Alaska, at the Red Dog Saloon, there is a sign that brought a chuckle to most everybody who read it. The sign said, “If our food, drinks and service are not up to your standards, please lower your standards.” It would be funny if it weren’t so tragically close to the attitude that […]
Risk Based Cleanup By: Steve Henshaw in Collaboration with Jeff Cornahan
More and more often, people are talking about “Risk Based Cleanups.” It sounds ominous and complicated, but because so many people are throwing the term around, it seems like everyone is supposed to know what it is. In general terms, a “Risk Based Cleanup” is nothing more than the process of getting the regulatory body […]