Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15 years of experience helping dry cleaners prosper in ways they hadn’t dreamed possible, I’m well aware of the harsh truth in […]
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Cleaning Textiles With Hydrocarbon Solvents, Part One: Everett Childers
What is this new solvent we keep hearing about? Isoparaffin? Hydrocarbon? Petroleum? Stoddard? 140F? Gas? I guess it depends on when you entered into the industry. This “new” solvent was the very beginning of the drycleaning industry, as we know it. It comes from the ground as crude oil; it is then refined and cleaned […]
SEFA’s Shirt Laundry and Dry Cleaning Finishing
SEFA’s Upcoming Schedule of Events in Tampa, Florida! Shirt Laundry and Drycleaning Finishing Jane Zellers, Industry Expert On February 25, Nationally renowned fabricare expert, Jane Zellers will be presenting her hands-on technical training program in Tampa, Florida. Attendees will learn how to: Produce a quality-finished garment in drycleaning and laundry Set production standards for your drycleaning and shirt […]