The dry cleaning customer landscape is changing. Usage today is more determined by a customer’s occupation than his grooming preferences. The profile of the ideal dry cleaning consumer may be drifting away from your store’s center of influence and slowly leaving your market. Do you move, start a pick-up service or meet the customer’s needs […]
Tag: Allan
Are The Risks of Marketing Worth It? By: Allan Katz
Steve Cone, author of Steal These Ideas! Marketing Secrets That Will Make You a Star (2005) said, “The profession of marketing is at an all-time low because clients don’t want to take risks and really try to break out of the pack – which results in category advertising which all looks and sounds the same.” […]
Why Dry Cleaning Marketers Procrastinate By: Allan J. Katz
Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15 years of experience helping dry cleaners prosper in ways they hadn’t dreamed possible, I’m well aware of the harsh truth in […]