My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
We are in the best industry that really shines and stands out with customer service. Restaurants are a good measurement of food quality and it seems everyone eats out these days. However, unlike the drycleaning and laundry industry, customer service in the restaurant business relies on quality food rather than quality service. We have come […]
A “Green” Lineup Of Eco-Friendly Packaging Products ForThe Dry Cleaning Industry Cleaner’s Supply, Inc., a leading distributor of products for the dry cleaning industry, announced the launch of a new reusable eco-friendly line of garment-packaging products for dry cleaners. Known as the eco2go™ brand – these products allow dry cleaners to show their customer that […]
