I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
It’s coming up to that time of year again, lights, gifts, festivities and good will to all. Our plants should be busy with party clothes and folks getting ready for family gatherings. But during this hectic time, I’d like to remind everyone, be grateful. You have a business that provides a valuable service assisting people […]
Recently I read an article quoting a dry cleaner complaining about other cleaners in his market place charging lower prices. This cleaner claimed lower priced competition was the reasons he could not charge more or raise his prices. I call Bull Crap! Allowing another business to set your prices for you is an extremely dangerous […]
