No doubt the sudden rise in work from home has led to a severe drop in demand for dry cleaning services, which has led to many dry cleaning shops crashing or flooding onto the market for sale. There are a lot of desperate sellers out there looking to get out, and there are a lot […]
Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
Recently, cleaning up in my basement, I came across a couple boxes filled with books. These were books I had bought back in the day. Some were old, old, old books, such as Scientific Advertising published over 100 years ago. Another was ‘The E-Myth’ written over 20 years ago. As I massaged the covers, and […]
