A critical recurring question that all retailers deal with is how to calm and re-engage an upset customer. This problem came to my attention once again while waiting in line at a local store. What might have been an easily pacified situation escalated into a very unpleasant encounter. I asked myself how this disagreement could […]
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this […]
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
