So…who does the maintenance and mechanical repair at your plant? Most operators do their own. In the days gone by, at small “Mom & Pop” plants, the owner did all repairs and updates himself. Why? Generally they all had mechanical aptitude and could not afford a mechanic. Mechanics specializing in drycleaning plants were not out […]
Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently named Dave Wood as its Franchise Owner of the Year for 2015. Wood owns the Lapels Dry Cleaning of Littleton, Colorado located at 6709 West Coal Mine Avenue. “Dave exemplifies what we want in a franchise owner in so many […]
I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
