Advertising is advertising, right? No. The world of advertising has changed a great deal, more so in the past twenty years with the rise of online ad systems, search and social media. All advertising used to be simply creating an offer, writing some copy and pushing it out there. But today, new ad systems have […]
In the online world, change is the only constant, and once again, change is being forced. As if strict standards of code for HTML and CSS languages hadn’t caused a few billable hours, and then increased mobile and tablet use forced one to either rebuild entire web sites to be ‘responsive’ with HTML5 code or […]
There are so many ways to reach customers today; Facebook, Instagram, Snap Chat, Twitter, Vine, YouTube, Search Engines, e-mail messages, web sites, text messages, phone calls, etc. And then there is the 999 channel universe with Cable TV. Plus there are multiple choices of Internet, Satellite, AM and FM radio. The ways to reach out […]
