It is amazing how big an industry fragrance is. Reportedly, it is larger than our 7-8 billion a year drycleaning and laundry industry. But then, so is pizza. How do things smell? Most everyone is caught up in the over emphasized importance of fragrances. No one wants to stink or have their clothes stink, but […]
While looking ahead as this fresh New Year begins, I can’t help but feel nostalgic. A lot has happened to our industry in 2013 and not all of it was positive. A lot has happened in my personal life and not all of it is positive either, but on the whole, life is good both […]
I’ve heard it said in this industry that we need to diversify. Every time our market drops or the economy falters you hear this. I’m not saying it is bad advice. However, the real profit stuff is right under our nose, and it’s called households. No doubt, the more items we can sell – of […]
