It’s a valid question, and one you should be able to answer in one sentence of 25 words or less. Sounds simple, but it’s actually difficult, terrifying, and some even think it’s limiting. But that’s entirely the point, you can’t be all things to all people or else you end up not satisfying anyone. Most […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Is There Such A Thing As Too Much New Customer Prospecting?
It’s a valid question, no? So many businesses these days are desperate to rebuild their sales back to pre-Covid levels and it seems everyone is out to find new customers. So much so that I’m of the opinion that it seems like there is too much focus on reaching prospective customers. Don’t get me wrong, […]
Building Your House (And Business) Upon Sand
What I’m about to share with you, I hope scares the absolute crap out of you. I’ve made no bones about my love-hate relationship with social media, and this article will be no exception. I’m often torn between proclaiming that all social media is bullsh!t and a complete waste of your investment of time and […]