Other than your building (assuming you own it), and your equipment, the single most valuable asset you have in your business is: YOUR CUSTOMER LIST. Knowing who your customers are, where they live and how to contact them is simply one of the most valuable assets you have. These are heady days for information, and […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Desperate Times
I’ve been heavily involved in dry cleaning since I was 19 years old, and just when I think I’ve seen it all, it turns out I haven’t. This popped up on one of my social media feeds….. I don’t know about you, but, the post absolutely disgusted me. How low can some business owners in […]
Multiple Pillars For Communication
Recent events have highlighted the need to address an issue I see as one of the most important administration tasks you must work on in your business today, which is being able to communicate and foster relationships with your customers. Your customer list is one of the most important assets you possess today. Your customer […]



