Google My Business

Once again there are big changes afoot at Google that may affect how your business gets found online when people are searching for a drycleaner. Google is shutting down and rebranding Google Places into a new service called (Google My Business). The idea is these latest changes are supposed to increase visibility in Google Search, […]

The Difference Between Push And Pull Marketing, And How Both Apply To Social Selling On Social Media

I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]