Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
It’s the New Year, and it’s the perfect time to assess, reassess, make plans and set goals. Where do you want to be in the next year? What goals do you want to achieve? Do you want to increase sales by ten percent, increase your profits, increase your piece count, number of active customers, get […]
TGIO: Thank Goodness It’s Over. This past election was one of the most contentious, hard fought elections, ever. Before you roll up your eyes in disgust, let me tell you that as a Canadian I didn’t have a horse in the race. But, as a marketer, social media expert, I watched closely, taking copious amounts […]
