Recently I witnessed first-hand the importance of being found whenever someone goes searching for services. A friend of mine lost her mother years ago, and just a few weeks ago, her father passed. Now she is left to wind up the estate as executor, and she has to sell a house. Now, you might think […]
Author: Darcy Moen
Darcy Moen opened his first drycleaning shop at the age nineteen. Over the next sixteen years, he built his first 600 square foot plant into a chain of 5 stores, creating and testing his own marketing programs along the way. Darcy is a multi-media marketer, working in digital signage, video, print, direct mail, web, email and is a social media expert certified by Facebook for Pages, Insights, and Ad systems. Please visit www.drycleanersuniversity.com
Let’s Talk About Prices
Price it is an important topic that one must come to grips with as our businesses’ success literally depends upon getting our price and making profits. We all have customers who are sensitive about prices and we all gain or lose customers over what we charge. Many cleaners set their prices based upon competitive forces, […]
Is Your Facebook Content Being Seen?
Facebook is wonderful, Social media that is free to use, and everybody sees what you post. Or do they? If you are like most drycleaners, when you or someone else posts content to your timeline, you may believe that everyone and their friends will see what’s posted. Now, this might come as a surprise to […]