Mark Villareal, former Navy diver, educator and real estate business owner, entered the cleaning business when he bought a drop store in Houston, Texas two years ago. He found success with the drop store and expanded by adding a full plant to his Midtown Cleaners & Tailors operation in August 2022. “I was able to […]
New Year Brings New Learning Opportunities for Members The Drycleaning & Laundry Institute offers a special one-hour webinar program on how drycleaners can plan their 2023 marketing efforts, plus five weekly member meetings in January. Dave Coyle, industry marketing coach with Maverick Drycleaners will present “Optimize Your Profits in 2023” to help members get the […]
Shirt laundry is an important aspect of drycleaning. The Drycleaning & Laundry Institute recently updated its Laundry Performance Evaluation (LPE) diagnostic tool to help member drycleaners improve their shirt cleaning quality. The evaluation measures a wash formula’s ability to maintain whiteness, minimize fiber damage and remove soils. It also measures the effectiveness of bleaches in […]
