In a service business, there are few things more valuable (or more rare) than customer loyalty. This loyalty must be earned, every visit, every day. We know retaining customers is much less expensive than acquiring new ones. So, you need to examine what your do to promote customer loyalty and what you might do to […]
Currently I’m taking some advanced training from Google. I’m learning more about Google Search engine and frankly, I’m stunned by what has been presented to me, prompting this month’s article. But first, some back story. I’m a fan of history as much as I’m a fan of advertising. I have books about advertising in my […]
Messe Frankfurt has finalized a deal with the Clean Show Executive Committee (CEC) to purchase the largest trade fair for textile care in the Western Hemisphere. The Clean Show is held every two years rotating throughout the United States. As a part of the acquisition, the five industry associations that are involved in the sale […]
