It’s a valid question, and one you should be able to answer in one sentence of 25 words or less. Sounds simple, but it’s actually difficult, terrifying, and some even think it’s limiting. But that’s entirely the point, you can’t be all things to all people or else you end up not satisfying anyone. Most […]
It’s a valid question, no? So many businesses these days are desperate to rebuild their sales back to pre-Covid levels and it seems everyone is out to find new customers. So much so that I’m of the opinion that it seems like there is too much focus on reaching prospective customers. Don’t get me wrong, […]
What I’m about to share with you, I hope scares the absolute crap out of you. I’ve made no bones about my love-hate relationship with social media, and this article will be no exception. I’m often torn between proclaiming that all social media is bullsh!t and a complete waste of your investment of time and […]
