About the only thing worse than having no online presence or a bad online reputation, is falling prey to a false expert or a scammer that takes your money and makes things worse. Recently, there have been a rash of telemarketers targeting drycleaners (and other businesses) calling to say that they will report your business […]
Everybody wants to have a squeaky clean reputation, and nobody likes a bad review out there for the world to see. As much as we all would dearly love a perfect online reputation without one bad review, yes, you CAN have too much of a good thing. Now, you might think that perhaps I have […]
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
