Everybody wants to have a squeaky clean reputation, and nobody likes a bad review out there for the world to see. As much as we all would dearly love a perfect online reputation without one bad review, yes, you CAN have too much of a good thing. Now, you might think that perhaps I have […]
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
TGIO: Thank Goodness It’s Over. This past election was one of the most contentious, hard fought elections, ever. Before you roll up your eyes in disgust, let me tell you that as a Canadian I didn’t have a horse in the race. But, as a marketer, social media expert, I watched closely, taking copious amounts […]
