TGIO: Thank Goodness It’s Over. This past election was one of the most contentious, hard fought elections, ever. Before you roll up your eyes in disgust, let me tell you that as a Canadian I didn’t have a horse in the race. But, as a marketer, social media expert, I watched closely, taking copious amounts […]
This article is by request. I’m going to introduce you to a web tool that is little known within the dry cleaning community, but may blow your mind like it’s blown the minds of the editors here at Cleaner and Launderer. A few years ago, (okay, maybe more than a few years ago), I was […]
I had a call from a cleaner yesterday asking a very good question. He asked: ‘What’s the difference between push and pull marketing?’ Much depends on what type of media you are using to send your message. Yes, there is a distinct difference between media used to convey your message, and even differences within that […]
