Pretty much every point-of-sale system tracks and records each customer’s Year To Date dollars spent with you in your dry cleaning shop, and some will go a little further and will include recording all the money a customer has spent with you over the years they have been doing business with you. Both metrics are […]
DLI Offers New Learning Opportunities for Members The Drycleaning & Laundry Institute offers a special one-hour webinar program on how drycleaners can enhance their social media posts with hashtags, plus four weekly member meetings in February. Rechelle Balanzat, of Juliette in New York City will present a webinar program on effective hashtags use to help […]
CAC or Customer Acquisition Cost Numbers, numbers, numbers. Numbers can be boring, dull, confusing, or illuminating, informative and exciting. Much depends on your interest in them, what they mean, but most importantly, how you find them, use them and compare them. Yeah, compare numbers. There are cost groups, or management groups, where people meet in […]
