A good day for customers would be a day in which they would be greeted with a smile or at least a grin. This is always a good start because so many people in our culture (and others) seem to wait for the signal on how they will be greeted to start out their day, […]
Tag: Dry Cleaning
Dry Cleaners Ruin Everything (for marketing)
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
Public Opinions Are Often Foolish
Have you ever noticed how our industry gets bad images from others? No one really understands our type of work outside of a few owners. And the number is dwindling. Some of you may already have heard how plant numbers/stores are disappearing. Oh, give me the old days before government intrusion and the simple life. […]