I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
Have you ever noticed how our industry gets bad images from others? No one really understands our type of work outside of a few owners. And the number is dwindling. Some of you may already have heard how plant numbers/stores are disappearing. Oh, give me the old days before government intrusion and the simple life. […]
Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, announced it opened its first dry cleaning store in New York State at 696 New Loudon Road in Latham, New York. The store opened on Saturday, January 11 and features a 100 percent environmentally non-toxic cleaning process. In addition to being […]
