Never did anyone in their wildest dreams think that the entire GLOBAL dry cleaning industry would be forced to make such dramatic changes: store front counters closed, drycleaners dropped from essential service list, pick-up and delivery as about the only means of serving customers, making of masks (to protect and serve the community, maybe even […]
A good day for customers would be a day in which they would be greeted with a smile or at least a grin. This is always a good start because so many people in our culture (and others) seem to wait for the signal on how they will be greeted to start out their day, […]
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
