Mitch Tuchman grew up in the drycleaning industry. His father, the legendary Sid Tuchman, founder of Tuchman Cleaners in Indianapolis encouraged Mitch to develop his abilities in the area of business and finance. Mitch owned Clean Look Dry Cleaners in Mill Valley, California. He ultimately sold that business in order to pursue other interests. His […]
Referrals from current customers have always been some of the most effective and least expensive marketing any business could deploy. Having a current satisfied active customer recommend your business to a prospective customer is solid gold. Often it’s these words: ‘You should take your dry cleaning to…’ that direct a customer to your door. And […]
A lot of drycleaners and laundrymen/women are not taking advantage of education in our industry. As I see reported classes across the country I am somewhat surprised by the numbers becoming so few. It distresses me because there is so much education available. To start with, companies like A.L. Wilson Chemical Company does free seminars […]
