As I am writing this article, I am also developing my marketing calendar for the new year. I am often amazed at the time, money and effort we devote to communicating with current and prospective clients to ensure our place in the marketplace and to facilitate our continued growth. Our marketing plan for this year […]
I remember when email marketing was becoming ‘THE TOOL’ progressive thinking dry cleaners used to market and promote their services. My mentor had organized a conference in Chicago where he was very excited to introduce this new cutting edge communication tool. I recall sitting in the front row listening to a fellow dry cleaner presenting […]
Email marketing can be a great tool for communicating with, and marketing to, your customers. I am loathe to say this, but I’m so old, I can still remember a time when all we had for one to many communication was mailing letters and direct mail. I can still remember the early days of email, […]
