Do Over

Scenario 1: The valued customer enters your dry cleaning establishment to retrieve his Brioni two-piece, double-breasted suit. (Yes, the double-breasted suit is back in style.) He clearly told your customer service representative that the lapels should not be creased; they should instead be rolled. However, the suit inexplicably cleared its way through inspection with the […]

Words From the Street

Mobile, Friendly and Optimized Even though there is still a segment of consumers who use The Yellow Pages to search for the services of garment care specialists such as dry cleaners, it is clearly evident that we are a very mobile society. Ninety percent of American adults have a mobile phone and two out of […]